Strathmere Fire + Rescue
READY AND ABLE SINCE 1924
Strathmere Volunteer Fire Company is a much-loved institution in the seaside town of Strathmere, New Jersey. Founded in 1924, Strathmere’s all-volunteer fire department provides fire, medical and water rescue services to the town’s surrounding neighborhoods and beaches.
Charley created new branding for the company that celebrates the friendly, surf culture spirit of Strathmere Fire and Rescue while paying respect to traditional firehouse iconography like the fireman’s cross. The station, trucks and protective gear are outfitted with a cohesive identity that includes a custom firehouse badge and bold, eye-catching typography.
PROJECT SCOPE
Brand Identity
Brand Visual System
Promotional Items
For the company’s annual fundraiser BBQ, we created t-shirts and beach accessories with a fun, vintage-style graphic treatment inspired by classic surf patrol badges.