Charley is your brand ambassador. A creative team of designers, strategists, thinkers and doers, we bring brands to life and help them tell their best stories.
We speak human fluently. And strive to make human connections in everything we do. It’s how we engage our clients, and how we help them engage their customers, employees and business partners.
WE BELIEVE
A brand is a promise
of an experience.
It’s not just about products and services, logos and websites. A brand is the promise of an experience that results from all of these things, enabling you to build a trusted relationship with your audience. It’s a holistic process where every detail counts. We take that seriously.
The genuine
breaks through.
Bigger. Faster. Louder. Brands are always striving to find new ways for their messages to break through. But we believe it’s the genuine that breaks through — taking the time and doing the work to discover the heart of your brand and how it connects with people.
In making the
complex simple.
Simplifying a brand message to its essence and delivering it across relevant pathways — it’s what we do. Mathematicians have a term for it: “the elegant solution.” Taking the complex and reducing it to its simplest, most engaging form. We strive to create that in all of our work.
OUR CAPABILITIES
People connect with your brand when you tell your story in a cohesive, memorable way—that’s where we come in.
STRATEGY
From a thorough understanding of your plans, we create the strategy that guides the development of your brand story.
Interviews & Research
Focus Groups & Consumer Research
Brand Strategy
Brand Architecture
Brand Voice & Messaging
Naming
CREATIVE
Based on the strategy, we tell your story through the messaging, tactics and pathways that best engage your audience.
Brand Identity
Brand Guidelines & Toolkits
Marketing Collateral
Web Design
Digital Experience
Digital Media Campaigns
Advertising
Motion & Video
Employee Engagement
Environmental Design
Packaging
SELECT CLIENTS
OUR TEAM
Charley is made for the fast-moving, ever-changing world of our clients. We are collaborative, flexible and highly responsive.
We listen, we learn, and we enjoy helping our clients grow their businesses. While we work with some of the world’s biggest brands, being a small, independent agency keeps us collaborative, fast, flexible and creative. It helps us build close, long-term partnerships with our clients. And it allows our core team to be involved in every project we take on.
We are true partners in every sense of the word, working seamlessly with our clients’ internal teams and external partners. We collaborate, we engage in a thoughtful way and we have a passion for getting it right. The same things that can be said for our clients.
WHO’S CHARLEY?
The name “Charley” was inspired by John Steinbeck’s road trip classic, Travels with Charley.
In his only work of nonfiction, Steinbeck tours the highways and byways of America with his sole companion and confidant, his dog Charley. Charley, who was not short on personality, became, for the somewhat introverted Steinbeck, his icebreaker — a way for him to engage his fellow man and communicate. Charley was the conduit through which strangers became friends. To us, he symbolizes curiosity, creativity and common ground. It’s how we engage our clients, and how we help our clients engage their customers.
We’d love to learn more
about your project.
