NBCUniversal
GREEN IS UNIVERSAL
To expand their Green is Universal initiative, NBCUniversal asked Charley to develop an educational campaign promoting sustainability and best practices for their production offices, lot facilities and on-location film sets.
Working closely with the NBCU Sustainability team, Charley created a series of interactive production guidelines depicting various office and set environments that were practical, informative and quick to digest. The communications were developed for both digital and print to maximize usability and reinforce the proactive steps teams can take to make their work environments greener every day.
PROJECT SCOPE
Infographics
Marketing Collateral
Digital Experience
Promotional Items
Knowing our audience is in a highly creative industry, it was important to take a dynamic and visually driven approach to how we delivered the guideline information.
From production offices to sound stages and on-location film sets, different settings were illustrated to capture detailed information unique to those locations while also inspiring people to take action.
