BBC America

RICHARD HAMMOND’S CRASH COURSE

When BBC America needed to market its Top Gear spin-off series, Crash Course, they approached us with a challenge to create an out-of-home campaign set in New York that would stand out in a crowded, fast-paced environment.  

In the new series, Top Gear star Richard Hammond learns how to operate all types of industrial vehicles ... and things don’t always go as planned. Our vision was to create an out-of-home campaign that would grab the viewers’ attention by using the urban spaces displaying the ads as part of the story. We chose a bold color palette referencing both the iconic shade of taxi cab yellow and caution tape to evoke the visual language of warning — making even busy New Yorkers take pause.

PROJECT SCOPE

Advertising
Out-of-Home