Epix

LAUNCHING THE FIRST ALL-SCREEN NETWORK

Formed by MGM, Paramount, Lionsgate and Viacom. Epix was the first all-screen entertainment network, featuring movies, original series and events across linear TV, broadband and mobile platforms. As an evolutionary entertainment product, the Epix brand had to be clearly defined, well communicated and quickly understood if it was to excite the marketplace in its debut. From initial brand strategy and naming through logo design, visual identity, advertising, out of home, collateral and trade show presence, Charley helped shape the new Epix brand for consumer and trade audiences.

PROJECT SCOPE

Brand Strategy
Brand Identity
Advertising
Digital Experience
Video
Environmental Design